Boston Marketing
Details
The newly established property marketing firm partnered with Playlab to create a best-in-class industry first ‘launch’ moment involving personalised video communication. Hundreds of real estate agents received an exclusive personalised email, which linked to a personalised landing page with a personalised video. We used our personalised video campaign technology to automate the process and create these 1-1 videos in a couple of days. The campaign achieved a 70% Click-Through to Open Rate (CTOR) and saw upwards of 70% views on mobile.
There's no faster way to build rapport
with new customers than with video in your communication. Playlab helped us forge an impactful launch
moment which formed the building blocks of our company launch. By sending prospective agents their own personalised email, landing page and video we spoke to them directly.
with new customers than with video in your communication. Playlab helped us forge an impactful launch
moment which formed the building blocks of our company launch. By sending prospective agents their own personalised email, landing page and video we spoke to them directly.
Rhys Morgan
Director, Boston Marketing
